Page purpose: track campaigns, successes, innovations
♻ Recycling symbol promotes consumption!
“consumers feel comfortable using a larger amount of a resource when recycling is an option”
The Behavioral Economics of Recycling
Other biases: waste with identifiers (e.g., Starbucks cup with one's name) gets recycled more, but distorted / crushed stuff not so much!
Education: see plastic pollution not as a standalone issue but as new factor in complex web of life
Example: the "David Attenborough effect"
🌏Read the impact report of "One Planet" and survey results on awareness
❓How to govern greed, or as Sir David puts it, "show mutual restraint" ❓
FTC Green Guides help marketers avoid making environmental claims that mislead consumers. Claims of greenwashing should tie back to this guidance. Public comments are always needed.
Eco-Friendly and Green Marketing Claims
such as this one from Ocean Conservancy https://takeaction.oceanconservancy.org/page/68721/petition/1
Why do people fail to take action on the climate, even when they understand the stakes? Here are two compelling lectures: